Marketing Charles Fay Village 3.28

Written by David Green.

A change in marketing is expected to make a difference if the Charles Fay Village senior complex converts to an independent living facility.

Gary Cates, senior vice president for ProMedica continuing care services, explained last week that as an assisted living facility, the Village is operating at a loss and the company’s favored option is convert the facility to an independent living structure.

Charles Fay Village first opened in 1999 for independent living, but a lack of residents led to a decision to convert the units to assisted living. Now it will likely go back to its original format.

Why will it work this time?

“We’re looking at a different approach to marketing,” Cates said.

He said a group such as a civic organization could be enlisted to show the facility to prospective tenants in exchange for a fee.

  • Front.little Ball
    Fayette's Demetrious Whiteside (left)Skylar Lester attempt to keep the ball from going out of bounds during Morenci's recent basketball tournament for fourth and fifth grade teams. Morenci's Andrew Schmidt stands by.
  • Front.tug
    MORENCI pep rallies generally end with a tug of war. The senior class entry, shown above, did not advance to the finals. Griffin Grieder, Alaina Webster, Kyle Long and Jazmin Smith are shown at the front of the rope, giving it their best effort.
  • Accident
    FAYETTE resident Patricia Stambaugh, 64, was declared dead on the scene of a single-vehicle accident Friday morning south of Morenci. Rescue units were called around 9 a.m., but as of Tuesday, law enforcement officers had not yet determined the time of the accident. According to Ohio State Highway Patrol, Stambaugh was driving west on U.S. 20 when her Chevrolet Malibu traveled off the north side of the road and down a steep embankment, coming to rest in Bean Creek (Tiffin River).
  • Athletic Fields
    SPORTS COMPLEX—Fayette’s outdoor athletic facilities will include three ball fields for summer recreation leagues at the southwest corner of the school. The baseball and softball fields, along with the running track, will be constructed on the east side of the school. Outdoor athletic fields were not part of the new school project from 2007, but voters approved a $1.4 million levy for a school addition and the sports fields last August. Both projects are scheduled to be complete by July 20.
  • Front.teacher Leading
    PRESCHOOL MUSIC—Fayette band director Jeffrey Dunford spends the last half hour of the day leading the full-day preschool class in musical activities. Additional photos are on page 7 of this week’s Observer.
  • Front.F.band
    TROMBONISTS Jake Myers (left) and Max Baker perform Friday at the annual Senior Citizens Luncheon at Fayette High School. The National Honor Society and the FFA chapter teamed up to serve a meal to area seniors and to provide musical entertainment. Both the school band and choir performed. Additional photos are on page 7 of this week’s Observer.
  • Front.poles
    MOVING EAST—Utility workers continue their slow progress east along U.S. 20 south of Morenci. New electrical poles are put in place before wiring is moved into place.

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