Pain in the neck?

Someone wrote to Kevin Kelly’s blog about treating your own neck pain via a ten dollar book. The author has a similar book for back pain:

Personally, I’d never have figured this out on my own. By following the exercises in the book my neck pain was reduced the first day, and eliminated within two weeks. For my particular symptoms, the book provided just one specific exercise, and suggested some postural changes while sitting and sleeping. Though my bulged disc is gone, I continue to use this exercise whenever I have a stiff or sore neck (bad posture at work, or long drives), and continue to find immediate relief.