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In case you’ve wondered…

Straight from the hills

…this is what hicks look like, according to an ad for John Raese who’s trying to become a W. Virginia senator. According to a story at Politico, the casting call from the company making the ad wanted:

“We are going for a ‘Hicky’ Blue Collar look,” read the casting call for the ad, being aired by the National Republican Senatorial Committee. “These characters are from West Virginia so think coal miner/trucker looks.”

“Clothing Suggestions” included jeans, work boots, flannel shirt, denim shirt, “Dickie’s type jacket with t-shirt underneath,” down-filled vest, “John Deer [sic] hats (not brand new, preferably beat up),” “trucker hats (not brand new, preferably beat up).”

Posted in It's life.


3 Responses

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  1. Steve says

    A good thing to remember during the campaign wars ahead-
    Seth Godin knows marketing

  2. contrarian says

    Rather cynical Steve.

  3. Steve says

    …it’s a learned response.

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