Comments on: Farewell, helvetica

By: Steve

Steve — Sat, 23 Oct 2010 15:48:21 +0000

I recall exacto knife wielding gals from the Composition Dept, more Ninja like than elfin, from my memory.

By: Green

Green — Sat, 23 Oct 2010 12:22:56 +0000

The wax would slip? Gosh-whillikers, Steve, I’m not old enough to remember that. What’s that you say? I’m older than you?

OK, here’s what I recall. We had a team of Little People who would come out of the woods at night and hoist tiny transparent rulers onto the page to check for straightness. They would tug headlines into place, then dance on them with their tiny boots to affix them onto the page.

It worked pretty good.

By: sybil diccion

sybil diccion — Sat, 23 Oct 2010 04:14:36 +0000

Maybe you could use Steve’s slanting Optima whenever your editorials contain political information. Then maybe there’ll finally be a “deeper processing” of the REAL facts.

By: Steve

Steve — Sat, 23 Oct 2010 04:10:22 +0000

I used to see this when “the wax would slip” in the Wauseon papers but never in your publication.

By: Steve

Steve — Sat, 23 Oct 2010 03:58:14 +0000