So much for easy-to-read fonts:
Researchers found that, on average, those given the harder-to-read fonts actually recalled 14% more.
They believe that presenting information in a way that is hard to digest means a person has to concentrate more, and this leads to “deeper processing” and then “better retrieval” afterwards.
What an interesting newspaper I could create with this in mind.
I used to see this when “the wax would slip” in the Wauseon papers but never in your publication.
Maybe you could use Steve’s slanting Optima whenever your editorials contain political information. Then maybe there’ll finally be a “deeper processing” of the REAL facts.
The wax would slip? Gosh-whillikers, Steve, I’m not old enough to remember that. What’s that you say? I’m older than you?
OK, here’s what I recall. We had a team of Little People who would come out of the woods at night and hoist tiny transparent rulers onto the page to check for straightness. They would tug headlines into place, then dance on them with their tiny boots to affix them onto the page.
It worked pretty good.
I recall exacto knife wielding gals from the Composition Dept, more Ninja like than elfin, from my memory.