The Weekly Newspaper serving the citizens of Morenci, Mich., Fayette, Ohio, and surrounding areas.

  • Front.cheers
    MACEE BEERS joins other Fayette Elementary School students for the annual Mini-Cheer performance during the half-time break at the basketball game.
  • Family.3.wide
    CHILDREN at Stair District Library’s Family Story Time toss scarves into the air during an activity. The evening program provided a mix of stories, songs, dancing, crafts and snacks Monday evening. The program is offered at 5:30 p.m. every Monday for five more weeks. The program is designed for three to five year olds and their family.
  • Front.newpaper.2
    THE INTERVIEW—Evelyn Joughin (right) records the interaction with an iPad while Jack Varga, next to her, asks questions of Morenci Elementary School principal Gail Frey. Morenci senior Sam Cool (standing) listens. Cool serves as the editor for the newspaper written by members of Mrs. Barrett’s second grade class.
  • Front.code.2
    WRITING CODE—Brock Christle (left), a Morenci fifth grade student, takes a look at the progress being made by fourth grader Anthony Lewis. Libby Rorick, a sixth grade student, is next in a line of girls trying out the coding tutorials. This year marked Morenci’s second year of participation in the Hour of Code project.
  • Front.skelton.vigil
    MORENCI’S three Skelton brothers were remembered with both tears and laughter last week during a candlelight vigil at Wakefield Park. Several people came out of the crowd to give their recollection of the boys who have now been missing for five years.
  • Front.gym.new
    REMIE RYAN (left) tries to dodge the foam wand held by Hayden Bays during physical education class at Morenci Elementary School. In the background, Lauryn Dominique and Brooklyn Williams stay clear of the tag. Second grade students were working on cardiovascular health on the first day back from vacation. For the record, Safety Tag is a very difficult sport to photograph.
  • Front.lift
    MORENCI student Dalton McCowan puts everything into a dead lift attempt Saturday morning during the Wyseguy Push/Pull event. Lifters helped raise more than $1,600 for the family of the late Devin Wyse, a former Morenci power-lifter who graduated last year. Commemorative T-shirts are still available by contacting teacher Dan Hoffman.

Advertising service? Postal Service is overstepping 2012.09.19

Written by David Green.

Advertising is essential for the success of a newspaper. It pays the bills to enable a new edition of the paper week after week.

So why is the United States Postal Service (USPS) trying to take it away?

Newspaper owners across the country are upset about a plan by the Postal Service to entice ads out of papers and move them to a USPS favored company known as Valassis.

The Postal Service will provide rebates of more than 30 percent to Valassis to entice advertising inserts from newspapers into direct mail. The goal is to create more advertising mail, at the expense of newspapers that are already in a fragile condition following the economic downturn that began in 2008. Through the recession and the growth of internet usage, advertising declined and never recovered. Now, the USPS is trying to make it even worse.

The Postal Service offer is only for the big players. Valassis can take the rebate and offer a discount to national retailers. Newspapers can’t sign a single contract together to earn their own rebate from the USPS. Small, local stores can’t be part of the deal with Valassis, either, but the USPS also has an advertising plan for them.

It just doesn’t seem right. Sure, the Postal Service has its own revenue problems, but it isn’t a business. It’s a service owned by the government, designed to serve all. It shouldn’t be picking winners and losers in any marketplace.

Does America need a federally-owned advertising service? Our answer to that is “No!”

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