You know how Google is reaching into everything, slowly taking over your life. Guardian writer Wendy Grossman noted that Ken Auletta, in his book, “Googled,” noted that “if your industry hasn’t been disrupted by Google yet it will be soon.” Grossman says that this recent venture – wind farm investment – will disrupt electrical producers, but should benefit the rest of us:
You could accordingly argue that providing seed funding to kickstart building a new national infrastructure is yet another example of Google’s ever-extending grasp. And maybe it is. But in this case it’s hard to argue that it’s a bad thing. Given the twin realities of climate change and the limited supply of fossil fuels, developing sources of clean, renewable energy is a national priority in any case. Projects that should have begun much sooner continue to face extensive delays due to local (and national) politics. The electricity industry will be disrupted with or without Google. The most likely situation is that Google’s investment will simply be lubricant to help speed up change that is fundamentally needed.