The Weekly Newspaper serving the citizens of Morenci, Mich., Fayette, Ohio, and surrounding areas.

  • KayseInField
    IN THE FIELD—2004 Morenci graduate Kayse Onweller works in a test plot of wheat in Texas. She’s part of Bayer CropScience’s North American wheat breeding program based in Nebraska, where she completed post-graduate work in plant breeding and genetics.
  • Front.winner
    REFEREE Camden Miller raises the hand of Morenci Jr. Dawgs wrestler Ryder Ryan as his opponent leaves the mat in disappointment. Morenci’s youth wrestling program served as host for a tournament Saturday morning to raise money for the club. Additional photos are on the back page.
  • Front.bank.2
    SHERWOOD STATE Bank opened its Fayette office at a grand opening Friday morning, drawing a large crowd to view the renovated building. Above, Burt Blue talks to teller Cindy Funk, while his wife, Jackie, looks around the new office. The Blues missed the opening and took a quick tour on Tuesday. Few traces remain of the former grocery store and theater, however, part of the original brick wall still shows in the hallway leading to the back of the building. The drive-through window should be ready for customers later in the month.
  • Front.carry.casket
    CARRYING—Riley Terry (blue jacket) and Mason Vaughn lead the way, carrying an empty casket outside to the hearse waiting at the curb. Morenci juniors and seniors visited Eagle Funeral Home last week to learn about the role of a funeral director and to understand the process of arranging for a funeral.
  • Front.lift
    MORENCI student Dalton McCowan puts everything into a dead lift attempt Saturday morning during the Wyseguy Push/Pull event. Lifters helped raise more than $1,600 for the family of the late Devin Wyse, a former Morenci power-lifter who graduated last year. Commemorative T-shirts are still available by contacting teacher Dan Hoffman.
  • Front.make.three
    FROM THE LEFT, Landon Wilkins, Ryan White and Logan Blaker try out their artistic skills Saturday afternoon at the Morenci PTO’s first Date to Create event. More than 50 people showed up to create decorated planks of wood to hang from rope. The event served as a fund-raiser for miscellaneous PTO projects. Additional photos are on the back of this week’s Observer.
  • Front.F.office
    NEW OFFICES—Fayette village administrator Steve Blue speaks with tax administrator Genna Biddix at the new front desk of the village office. Village council members voted to use budgeted renovation funds targeted for the old office and instead buy the vacant bank building on the corner of Main and Fayette streets. The old office was sold to Sherwood State Bank. When everything is put into place in the spacious new village office, an open house will be scheduled. Council member David Wheeler donated all of his time needed to make changes in the bank interior to fit the Village’s needs.

2006.12.06 Hate what's on the radio?

Written by David Green.

By RICH FOLEY

It’s not all that often that anyone asks me for my opinion (usually I’m instead instructed to accompany it to a warmer climate near the center of the Earth), so when the Arbitron Ratings company asked me to participate in their radio ratings survey, they got my attention. Actually, the crisp one dollar bill in the envelope got my attention first, but the idea sounded like it might be fun.

A few days after the letter came, I received a phone call from one of Arbitron’s reps, confirming that I had received the letter and was willing to participate. He made sure that I didn’t work for a radio or television station or advertising agency (writing a moronic column for a newspaper is apparently acceptable) and kindly stopped the embarrassment of asking my age by leaving it at “over 34.”

I passed all of the other eligibility requirements and was told to look for a ratings diary and “token payment” to arrive soon. A few days later, the diary and two more crisp dollar bills arrived, along with an instructional booklet. The booklet explains that not only would I record all my radio listening for ratings purposes, I also had the chance to include comments in the diary to let stations know what I think. I’ve had a little experience with this part before.

A couple of years ago, I signed up to be part of the “Feedback Forum” for a classic rock station in Bryan. The website that sends out surveys always seemed a bit questionable as there was never any direct reference to the station on the site. I noticed that except for the morning disc jockey, no one ever made any direct references to the area on air.

It was fairly obvious that the station was getting canned programming from somewhere else, a suspicion I confirmed when I traveled west and heard the same afternoon disc jockey on a station in Illinois. No wonder my frequent requests to stop playing so much Pink Floyd went unheeded. They’re probably getting feedback from thousands of listeners, so one person asking for more Jason and the Scorchers just falls through the cracks.

Unfortunately, the timing of my week to record my listening habits couldn’t have been worse for one station. When I’m in the Adrian area, I often like to listen to the Adrian College radio station. Sadly, the hamster powering their transmitter only gets the signal out to about Fairfield, so I have to be near Adrian to pick it up.

My Arbitron week started on Thanksgiving Day, so the college station was on break when I visited Adrian. Or maybe the hamster was on strike, either way, I couldn’t pick it up so they received no ratings points from me.

Instead, the classic rock station in Bryan received the lion’s share of my listening for the week and will reap whatever ratings advantage that gives them, even though they (or their satellite “parent”) ignored my previous suggestion not to play any Christmas music at all. Not that I’m opposed to the season, just the horrible selection of holiday music. After you play Chuck Berry’s “Run, Run Rudolph,” the list of rock and roll Christmas songs falls off fast.

If I thought they would actually pay attention, I would have filled in the comment section on my survey. They need to be reminded that “Bad, Bad Leroy Brown” is NOT classic rock. And yes, George Thorogood actually recorded many songs besides “One Bourbon, One Scotch, One Beer.” Perhaps they might consider playing one. And instead of so much Elton John, how about some Neil Young once in awhile?

Instead, I left the comment section blank when I returned the survey. If the radio stations refuse to get the message about what I want to hear, there’s always my collection of obscure compact discs. In fact, I’m trying to purchase a Wall of Voodoo CD on eBay right now. Remember the line from “Mexican Radio?” “I wish I was in Tijuana, eatin’ barbecued iguana?” Now THAT’S classic rock.

    – Dec. 6, 2006 

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