2013.01.30 Newsprint is still alive

Written by David Green.

By DAVID GREEN

All week long I dreaded the trip to Grand Rapids. It meant getting up really early on a Saturday morning for a two and a half hour drive. It meant wearing clothes that I didn't want to wear. It meant possibly making small talk with strangers. It meant falling way behind in what needed to be accomplished by deadline Tuesday afternoon.

A really observant reader should be able to examine the Observer closely and roughly determine the order of events. Lots of typos in a story? That's frantic writing as deadline approaches. Captions under photos shrunken to a brief statement? Frantic writing after deadline. Misspellings in headlines? That's beyond frantic.

Those problems are nearly always on a sports page. That's what gets done last and ends with the most mistakes. And to think that so many people don't even read sports stories. It's all old news. Why bother even writing...whoa, I stopped myself just in time. I will call coaches later today.

It's late January, time for the annual Michigan Press Association convention at the Grand Amway. Most people attend on Friday for an array of programs, but I'm a working publisher. I had basketball games to cover Friday night.

If I really wanted to go to the convention, I could have skipped basketball and used old photos, but I'm not the convention sort of guy. I really only went to receive a plaque for an award won last fall.

But since I was going, I wanted to get there in time to hear Kevin Slimp speak again this year. Kevin is a newspaper consultant who knows a lot about everything related to newspaperology.

One of his standard presentations is to talk about newspapers that are really succeeding. He looks for characteristics that are shared among the good papers—some of which I know in my own operation and others that I fail at.

His talk was scheduled at 10:30 and we made it on time, or so I thought. There had been a change and I was about 25 minutes late. I walked into the room and first entered a section where a couple dozen college students were seated. They didn't notice my late entry. Nearly every one of them was looking down at their phone, thumbs in motion.

I spotted my former colleague from the 1980s, Steve Begnoche, and sat down beside him. I love listening to Kevin Slimp. He's the most optimistic guy around when it comes to talking about newspapers. Newsprint was supposed to be dead by now. That was the prediction a decade or so ago. You wouldn't find a newspaper to hold in your hand. 

That seemed to be a believable story as papers started laying off staff and cutting back on pages, and in some cases closing up shop altogether. The Great Recession at the end of the Bush Era was not kind to newspapers.

Kevin Slimp tells stories about papers that are doing it right, that have escaped the downward trend and maintained excellence.

The Observer operates in some tough territory. Within 30 miles of Morenci, there's more than a dozen other weekly newspapers, three daily papers and four shoppers. You could follow everything Kevin Slimp would suggest and it would still be a rough road. But he does offer hope for the future—at least to a degree.

I thought it was amusing to read this headline a couple of days before going to Grand Rapids: "Print's financial future may last longer than expected." Gee, how encouraging. One of the prognosticators said the great digital conversion (like going from hand-written news to the printing press) will occur at different times for different papers between now and 2087, so I guess I have a few more basketball games to cover.

At the awards lunch, I met up with Ed Wendover, an old newspaper friend from years ago and promptly lifted one of his pant legs. Sure enough; no socks. Some things never change.

Seated at my table, I spoke with colleagues from St. Ignace rather than facing small talk with the big city advertising executives that I dreaded.

I learned about someone who retired and soon died of a heart attack. My conclusion was to keep on filling newsprint. As I said before, more basketball games to cover.

  • Front.nok Hok
    GAMES DAY—Finn Molitierno (right) celebrates a goal during a game of Nok Hockey with his sister, Kyla. The two tried out a variety of games Saturday at Stair District Library’s annual International Games Day event. One of the activities featured a sort of scavenger hunt in which participants had to locate facts presented in the Smithsonian Hometown Teams exhibit. The traveling show left Morenci’s library Tuesday, wrapping up a series of programs that began Oct. 2. Additional photos are on page 7.
  • Station.2
    STRANGE STUFF—Morenci Elementary School students learn that blue isn’t really blue when seen through the right color of lens. Volunteer April Pike presents the lesson to students at one of the many stations brought to the school by the COSI science center. The theme of this year’s visit was the solar system.
  • Front.leaves
    MAPLE leaves show their fall colors in a puddle at Morenci’s Riverside Natural Area. “This was a great year for colors,” said local weather watcher George Isobar. Chilly mornings will give way to seasonable fall temperatures for the next two weeks.
  • Front.band
    MORENCI Marching Band member Brittany Dennis keeps the beat Friday during the half-time show of the Morenci/Pittsford football game. Color guard member Jordan Cordts is at the left. The band performed this season under the direction of Doyle Rodenbeck who served as Morenci’s band director in the 1970s. He’s serving as a substitute during a family leave.
  • Front.poles
    MOVING EAST—Utility workers continue their slow progress east along U.S. 20 south of Morenci. New electrical poles are put in place before wiring is moved into place.
  • Front.cowboy
    A PERFORMER named Biligbaatar, a member of the AnDa Union troupe from Inner Mongolia, dances at Stair District Library last week during a visit to the Midwest. The nine-member group blends a variety of traditions from Inner and Outer Mongolia. The music is described as drawing from “all the Mongol tribes that Genghis Khan unified.” The group considers itself music gatherers whose goal is to preserve traditional sounds of Mongolia. Biligbaatar grew up among traditional herders who live in yurts. Additional photos are on the back page of this week’s Observer.
  • Front.bear
    HOLDEN HUTCHISON gives a hug to a black bear cub—the product of a taxidermist’s skills—at the Michigan DNR’s Great Youth Jamboree. The event on Sunday marked the fourth year of the Jamboree. Additional photos are on page 12.

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